Fonds F0965 - Hook Signs fonds

Original Digital object not accessible

Identity area

Reference code



Hook Signs fonds


  • 1919-1980, predominant 1929-1975 (Creation)

Level of description


Extent and medium

5 m of textual records.
1372 photographs

Context area

Name of creator

Administrative history

Hook Signs Ltd., a sign painting and outdoor advertising company, was founded by Clyde A. Hook in 1912 in Edmonton. The company sold signs and outdoor advertising in Edmonton, Calgary, Lethbridge and many small southern Alberta towns. Hook was president and manager of the company until 1935. His sons, Watson and Arthur D., later became directors and officers of the company. Other influential officers were Maurice L. Brown, William Muir, and Morris J. Proskow. A number of the company's officers were active in the Poster Advertising Association of Canada. Hook Signs Ltd. grew to the extent that by the late 1930s its posters and bulletins were being produced nationally as well as locally. It also opened companies in other centres.

Hook Signs (Calgary) Ltd. was established in 1932 when Hook Signs Ltd. purchased Ernest Willis Ltd. Hook Signs Ltd. also bought City Sign Works and Lethbridge Posting Company from Robert Barrowman in 1944, thereby establishing Hook Signs (Lethbridge) Ltd. Hook Signs (Lethbridge) Ltd. bought Honald Signs Ltd., Medicine Hat from Leo Handerek in 1972. Hook Signs (Calgary) Ltd. and Hook Signs Ltd. amalgamated in 1979 forming Hook Outdoor Advertising Ltd. In 1980, it became part of the Jim Pattison Group (Vancouver). In 1998 the company changed its name to Pattison.

Archival history

Immediate source of acquisition or transfer

Gift of Hook Outdoor Advertising Ltd., 1989.

Content and structure area

Scope and content

The fonds consists of memorandum of association, minutes, correspondence with clients and other advertising bodies, financial records, and legal agreements of the Hook Signs companies. Also includes extensive photos of billboards and wall signs which were proof of performance of work carried out in Edmonton, Calgary, Lethbridge and many southern Alberta towns.

Appraisal, destruction and scheduling


System of arrangement

Conditions of access and use area

Conditions governing access

No restrictions on access.

Conditions governing reproduction

Language of material

    Script of material

      Language and script notes

      The material is in English.

      Physical characteristics and technical requirements

      Finding aids

      Allied materials area

      Existence and location of originals

      Existence and location of copies

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      Related descriptions

      Notes area


      Title based on contents of records.


      Copy negatives are in NB-55.


      Many of the original negatives have corresponding prints.

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      Description control area

      Description identifier

      Institution identifier

      Rules and/or conventions used


      Level of detail

      Dates of creation revision deletion

      Thursday, May 15, 2014




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